Sungsimdang Main Store

성심당 본점

A bakery that began in 1956 as a steamed-bun stall in front of Daejeon Station and has been an Eunhaeng-dong fixture since. Its listed signatures are the fried soboro bun and the pantalong leek bread. It opens 08:00–22:00 every day of the year, but the popular items sell as they come out of the oven, so come early if there is one you want.

Language

The lit storefront of the Sungsimdang main store at night, customers passing through the glass doors under its 聖心堂 SUNGSIMDANG sign, the upper floor visible through the windows to the right

Place information

Korean name: 성심당 본점
Address: 15 Daejong-ro 480beon-gil, Jung-gu, Daejeon
Phone: 1588-8069
Opening hours: 08:00–22:00
Closed: Open year-round
Time needed: 1 hour
Admission: No entry fee — you pay each vendor

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Nearby

The Yuseong foot spa at night, people sitting along the stone-lined channel with their feet in the water under parasols, their shoes left on the path

Yuseong Hot Springs

The hot-spring quarter around Bongmyeong-dong in Daejeon's Yuseong district: hotels and bathhouses drawing on alkaline spring water of 27–56°C, plus a free public foot spa in the park that is separate from all of them. The quarter is not one facility, so prices and closing days belong to the individual businesses.

Frequently asked questions

Can I just buy it at another branch?

Sungsimdang only opens branches inside Daejeon — the main store plus the station, DCC and department-store shops, and nothing outside the city. The Daejeon Station branch is the easy one to fit around a train, but it carries a smaller range than the main store.

Will I have to queue?

At weekends and on public holidays, yes. The queue to get in and the queue to pay sometimes move separately, so check which one you are joining before you commit to it.

Will the bread survive a day of travelling?

The fried items and anything with cream are made to be eaten the same day. If you are carrying a box back to Seoul, it is worth splitting the order into what you will eat today and what will keep.

Stories about this place

How to Check Opening Hours at Ten Korean Markets, Streets and Landmarks
Ten places across Incheon, Gangneung, Sokcho, Daegu, Daejeon, Gwangju and Suwon, sorted by whether one timetable covers the whole place or every shop sets its own. For each one: what to check, where to check it, and what to do if the shop you came for is shut.

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